Industry
Sapien for Consumer
From trade spend to shelf, know which brands, channels, and promos are actually driving margin
Key Use Cases
How teams use Sapien for Consumer
Break down brand and channel profitability to the SKU level
Decompose margin movement by price realization, trade spend, COGS, and volume across every brand, channel, retailer, and SKU. Know exactly what’s driving a miss instead of getting a blended average.
Pinpoint which trade investments are driving revenue or leaking margin
Measure lift, ROI, and margin impact by retailer, promo type, and SKU. Reallocate spend away from promos that just shift timing toward ones that actually drive volume.
Pinpoint what’s driving COGS changes
Separate commodity-driven input cost shifts from supplier or co-packer inefficiency across ingredients, packaging, and freight. Know exactly why COGS rose and by how much.
Catch margin erosion as it happens
Flag negative-margin SKUs, deduction anomalies, and cost spikes at the customer and channel level. Quantify the exposure before it’s buried in the blended number.
Model pricing, cost, and expansion scenarios before you commit
Compare price increases, commodity shifts, trade spend changes, and new channel or market entry side by side with full margin impact. Quantify the tradeoffs instead of guessing.
FAQ